Unless you were hiding under a rock, you have of course heard about Salesforce.com’s big announcement at this year’s Dreamforce – the launch of their mobile platform, Salesforce1.
As quoted by Marc Bennioff, CEO of Salesforce in his keynote, Salesforce1 is a “radically new customer platform that was built from the ground up to deliver the speed, agility and power of Salesforce, but re-imagined for a social, mobile and cloud connected devices world.”
Salesforce1 is about connecting customers to everything from anywhere, including apps, devices and data. And as Bennioff states, this is so businesses can “completely transform the way customers sell, service, market and innovate.”
As reported by Forbes the platform is built for developers and software vendors as it now has over ten times the amount of APIs. Great idea! Especially since Salesforce has had great success with AppExchange with millions of downloads. The best part? Vendors can manage their apps from their mobile devices!
It seems every new launch for Salesforce is proving better and better. Salesforce is now the first enterprise cloud computing company to report over $1 billion in revenue for one quarter.
Two of China’s most successful businesses are also counting on mobile to increase profits in 2014; Baidu and Alibaba. According to a report by Sramana Mitra for Seeking Alpha, 591 million people in the country were using the Internet as of June 2013, including 420 million mobile internet users. These figures are the reason most Chinese online businesses are focusing on growth through the mobile segment.
Both Baidu and Alibaba have reflected their focus on mobile through recent acquisitions. Earlier this year, Baidu announced the $1.9 billion takeover of 91 Wireless, who develop and operate two leading smartphone app distribution platforms in China. More recently, Alibaba acquired Kanbox, a personal cloud storage service similar to Dropbox. Kanbox will assist Alibaba in strengthening their reach into the mobile segment, as it allows more than 15 million users to upload, download and sync files across multiple mobile devices.
With mobile device use on the increase, it isn’t hard to see why these big names are investing millions in online platforms and mobile applications.