Who is Counting on Mobile for Further Growth?

Counting on Mobile for Future Growth

Photo Credit: PSD Graphics

Unless you were hiding under a rock, you have of course heard about Salesforce.com’s big announcement at  this year’s Dreamforce – the launch of their mobile platform, Salesforce1.

 

As quoted by Marc Bennioff, CEO of Salesforce in his keynote, Salesforce1 is a “radically new customer platform  that was built from the ground up to deliver the speed, agility and power of Salesforce, but re-imagined for a  social, mobile and cloud connected devices world.”

 

Salesforce1 is about connecting customers to everything from anywhere, including apps, devices and data.  And as Bennioff states, this is so businesses can “completely transform the way customers sell, service, market  and innovate.”

 

As reported by Forbes the platform is built for developers and software vendors as it now has over ten times  the amount of APIs. Great idea! Especially since Salesforce has had great success with AppExchange with millions of downloads. The best part? Vendors can manage their apps from their mobile devices!

 

It seems every new launch for Salesforce is proving better and better. Salesforce is now the first enterprise cloud computing company to report over $1 billion in revenue for one quarter.

 

Two of China’s most successful businesses are also counting on mobile to increase profits in 2014; Baidu and Alibaba.  According to a report by Sramana Mitra for Seeking Alpha, 591 million people in the country were using the Internet as of June 2013, including 420 million mobile internet users. These figures are the reason most Chinese online businesses are focusing on growth through the mobile segment.

 

Both Baidu and Alibaba have reflected their focus on mobile through recent acquisitions. Earlier this year, Baidu announced the $1.9 billion takeover of 91 Wireless, who develop and operate two leading smartphone app distribution platforms in China. More recently, Alibaba acquired Kanbox, a personal cloud storage service similar to Dropbox. Kanbox will assist Alibaba in strengthening their reach into the mobile segment, as it allows more than 15 million users to upload, download and sync files across multiple mobile devices.

 

With mobile device use on the increase, it isn’t hard to see why these big names are investing millions in online platforms and mobile applications.

Salesforce email integration – 3 compelling reasons to choose CCRM

Salesforce CRM

Photo Credit: Salesforce.com

CCRM is quickly becoming the number one app for Salesforce email integration and features prominently over at the Salesforce AppExchange.

 

It addresses one of the most cited problems from users to do with Salesforce – having to manually log emails against users to ensure all correspondence is recorded.

 

So why has CCRM become so revered amongst the Salesforce community?

 

1) It is the only Salesforce app to capture non-Salesforce.com license communication to and from contacts

 

Say Teresa in Accounts does not have a Salesforce license but has recently communicated with one of your biggest clients. With CCRM her communication gets recorded inside your CRM. Whereas with other apps there will be no record of this interaction whatsoever.

 

2) It provides complete integration between Salesforce and email without any user intervention

 

One of the biggest problems with any CRM is missing data. If the responsibility to record data falls on individuals with busy schedules and high-pressure situations, there are more likely to be gaps. CCRM removes the possibility of gaps by automatically logging every single email. It requires no user input whatsoever and mobilises your sales team to get onto what they do best – making sales!

 

3) It captures all points of email correspondence in a structured and referenced way –by account, contact, and email sender

 

Running on the force.com platform, CCRM ensures your data remains completely secure and within the Salesforce.com environment. CCRM seamlessly logs all inbound and outbound correspondence in a logical way and to the relevant Salesforce.com Account, Contact, Lead, Opportunity or Case.

 

The user experience is completely uninterrupted as your users continue to use their email clients as per normal. It provides complete automation and works seamlessly in the background to build your CRM database and keep all correspondence up to date.

 

Would you like to try out CCRM for Salesforce email integration?

 

CCRM is available with a free 14-day trial. You can get it at the AppExchange (hit “get it now”) or via the free trial page on our website.

 

 

How to minimise the risk of missing communication in your CRM system

 

Photo credit: loop oh

Photo Credit: loop oh

Implementing a customer relationship management (CRM) system into your organisation is one of the most powerful things you can do to get more customers, drive more sales and keep your customers happy and wanting more of what you have to offer.

 

In fact, the rate of adoption is growing exponentially. Research from technology expert Gartner predicts that the global CRM market will reach $36.5 billion by 2017. Right now Salesforce is the market leader and approximately 40% of CRM sales are for Software as a Service (SaaS) based systems.

 

With all the talk of how CRM will transform your business, it’s easy to get carried away and not get the most out of your system. There are a few common pitfalls that organisations fall into.

 

Do you have contacts that live outside of your CRM?

 

The majority of CRM systems require end users to input data as contacts and leads. This is problematic because having a manual process can always lead to errors. Despite sizeable investment to implement CRM systems, some businesses have been estimated to have 80% of their contacts outside of their system.

 

Are you missing correspondence from your key contacts?

 

Just how some organisations do not include contacts within their CRM, some businesses suffer from having communications that are not recorded in theirs. This can result in miscommunication and missed sales opportunities and happens for the same reason as outlined above.  The responsibility of logging calls and emails usually rests with your sales team – once again a manual process.

 

If you are lucky enough to have an extremely busy sales team whose phones keep on ringing, then gaps in communication in your CRM are bound to occur. What then can you do?

 

A number of SaaS based CRM systems have applications which can automate much of this process. Such applications automatically log email and assign new contacts and leads. I’d like to share an application we have built on the force.com platform to help Salesforce users.

 

 How Salesforce users can minimise the risk of incomplete CRM data

 

CCRM.com is an automation tool for Salesforce.com which can be downloaded from the AppExchange. It is designed to automate the process of attaching emails to the appropriate Salesforce record. CCRM is the ultimate and only app available for Salesforce.com that will not only automatically log all emails TO and FROM your Salesforce users against the customer records in your CRM, but also will even log emails from non-Salesforce.com users in your company.

 

It ensures that all email communication records are complete and live inside your CRM system.

Force.com native apps – why are they better?

 

Apps can be built by clever developers using existing platforms. Salesforce.com was one of the first to allow third parties to access their Force.com platform. This allowed many add-on applications to be available to Salesforce.com’s existing clients through the AppExchange marketplace.

 

So what is the difference between those built natively on the Force.com platform and those that are not?

 

App developers or Independent Software Vendors (ISVs) on the Salesforce.com platform seem to fit into one of 2 groups.

 

Most common are Integration Providers who host their applications on their own servers then partially integrate their apps with the native Salesforce platform. This means there are two applications running on two separate severs or data centres that need integration technologies to synchronise the two.

 

The second group of ISVs are native providers who build applications entirely on the platform itself. This allows the ISV to take advantage of the platform’s capabilities and storage and doesn’t require separate server storage. By treating the platform as a virtual operating system, the ISV can build the app entirely within the platform walls.

 

There are many benefits to building apps natively on Salesforce’s Force.com platform. For an app to be native to the Force.com platform, it means that it runs completely within Salesforce. This also means that no data is leaving Salesforce at all because there is no need to connect to a third party application using an API. The app will take advantage of the native Salesforce objects so users will find it appears the same as their everyday Salesforce by using custom object, fields and functions. And because there is no API required, it won’t count towards your API usage limits. Your native application is as reliable as your Salesforce.com service. There is no other service disruption by relying on 2 servers running the 2 different applications. No information needs to be exported, imported or copied so there is little to no IT involvement required when setting up running a native Salesforce app.

 

For these reasons and more, CCRM was developed entirely on the Force.com platform and is therefore a native app. CCRM is an automated email capture and logging tool for Salesforce.com. No matter what email client your business uses, CCRM will capture that email and log it against the correct Lead, Account, Contact, Opportunity or Case. And unlike any other automated email capture tools, CCRM is native so therefore the email capture is in near-real time! No synching required, no lost data and no security risks as your information never leaves Salesforce.

 

To trial CCRM, visit our home page.